by Mobile Marketer | Jan 30, 2014 | Digital Marketing Blog, Mobile Technology, resources
One of the most basic rules of marketing is that in order to target, reach and pull in your customers, you need to first know exactly who those customers are. The problem is that most marketing executives don’t know nearly as much about small to medium-sized...
by Mobile Marketer | Jan 8, 2014 | Digital Marketing Blog, resources
For businesses large and small, the growing trend is to use content marketing to create “buzz” around a new product or service, specifically through digital resources like social media. It’s a proven fact that original content is highly effective for marketing....
by Mobile Marketer | Nov 11, 2013 | Digital Marketing Blog, Mobile Marketing, resources, Smartphones
A growing number of marketers are making video a cornerstone of their mobile and digital marketing tactics. Not surprisingly, 8 in 10 marketers are now using videos on their own websites. Fueling the video boom, marketing professionals confess, is the increasing...
by Mobile Marketer | Nov 8, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, resources, Smartphones
When it comes to online and mobile services, consumers value their privacy. But they also value a good discount. The findings of a new study commissioned by TRUSTe and conducted by Harris Interactive reveal that 9 out of 10 Internet users in the United States are...
by Mobile Marketer | Nov 5, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, resources, Smartphones, SMS
Mobile marketing has been called the ultimate equalizer, especially when it comes to local businesses trying to compete with and match the marketing power of larger businesses that occupy the same community. For that reason, equipping locally-owned small businesses...
by Mobile Marketer | Oct 28, 2013 | Digital Marketing Blog, Mobile Technology, resources, SMS
Although the digital age has certainly played a role in the regrettable emergence and subsequent growth of cyberbullying, technology is now playing a role in combating the epidemic it has helped to create. According to published reports out of Boston, public schools...
