by Justin Montgomery | Dec 7, 2009 | Digital Marketing Blog
When beginning to wade in the waters of mobile marketing, a likely first step is to choose a third-party provider to handle the leg work, one who has the technical know-how to make your campaign successful. Unfortunately, not all mobile marketing companies are...
by Mobile Marketer | Dec 3, 2009 | Digital Marketing Blog
SMS aggregators are mysterious entities to some. If you’ve recently been advised to both reject and embrace SMS aggregators, you’re not alone. Indeed, a wide range of opinions about SMS aggregators exist within the mobile marketing community. Yet, making...
by Mobile Marketer | Dec 3, 2009 | Digital Marketing Blog
All evidence seems to reveal that mobile marketing is rapidly outgrowing the mobile phone market itself. By casting an ever wider net over all mobile devices, the future of mobile marketing is poised to expand faster and more universally than many mobile marketers may...
by Justin Montgomery | Nov 30, 2009 | Digital Marketing Blog
Several sources indicate email marketing spend is set to grow over the next 12 months, but as more brands delve into the process of using email as a marketing medium, it’s becoming increasingly apparent that strategic planning and best practice processes are...
by Mobile Marketer | Nov 25, 2009 | Digital Marketing Blog
When successfully implemented, email campaigns are among the most efficient and effective marketing tools available for fostering and maintaining customer relationships with a target audience or demographic. As a result, it’s no wonder that nearly half of the...
by Justin Montgomery | Nov 23, 2009 | Digital Marketing Blog
Coupons have been around forever, but their legacy certainly doesn’t mean they’ve lost their usefulness. Integrating them into other forms of marketing can do wonders for any campaign, including email. Experian recently released data relating to email...
