by Mobile Marketer | Feb 25, 2015 | Digital Marketing Blog, Mobile Technology, Multi-Channel Marketing
North American retailers have plenty of work ahead of them when it comes to integrating new technologies. A research report from Boston Retail Partners indicates that retailers need to improve their game in everything from multichannel to payments to mobile....
by Mobile Marketer | Feb 16, 2015 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing
Digital marketing has finally turned the corner for a majority of U.S. small businesses. From social media ads to SMS marketing, domestic small business owners are now embracing online and mobile channels to an unprecedented degree with staggeringly impressive results...
by Mobile Marketer | Jan 6, 2015 | Digital Marketing Blog, Mobile Technology, Multi-Channel Marketing
The year that people “got mobile” was 2013 — and what a change 2014 brought, as marketers got wise to the amazing opportunities of mobile advertising. Not everything worked — but much worked well, indeed. According to a story on the past year...
by Mobile Marketer | Dec 23, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing
It’s the biggest quarter on record — for internet advertising revenues, that is. Revenues soared to an historic high in the U.S. of $12.4 billion for the third quarter of 2014, according to the latest IAB Internet Advertising Revenue Report. Data analyzed...
by Mobile Marketer | Dec 22, 2014 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing
For years, the savviest of digital marketers have understood the correlation between message relevance and digital marketing ROI. Today, the role played by personalization in the campaign experience has grown just as important. Consequently, 2015 is expected to see a...
by Mobile Marketer | Dec 17, 2014 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
Here are the cold, hard facts for marketers looking to reach male consumers. A new report from the Interactive Advertising Bureau (IAB) has revealed that men are much more likely than women to do their shopping with their smartphones. It’s some anecdotal...
