by Mobile Marketer | Jul 20, 2015 | Digital Marketing Blog, Email Marketing News, Multi-Channel Marketing, SEO, SEM, Online Marketing
With more email accounts projected to be open and active by the end of this decade than ever before in human history, there’s never been a better or certainly more advantageous time to consider email marketing as a key if not cornerstone attribute of your...
by Mobile Marketer | Jun 1, 2015 | Digital Marketing Blog, Mobile Technology, Multi-Channel Marketing
Once everyone owns a smartphone (or wearable), what’s the next big marketplace? According to industry analysts, mobile internet will “be worth more than Apple by 2018.” “Smartphone sales growth is slowing to less than 10 percent annually to...
by Mobile Marketer | May 18, 2015 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
The rise in data collection and analytics is leading more and more marketers to target specific consumers, not just the devices they use. Now that the market is shifting to mobile, the industry is working hard to advance the science and tech of cutting edge targeting...
by Jared Reitzin | Apr 23, 2015 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing, Smartphones
Let’s be honest, the marketing world is rife with hyperbole. In fact, that’s pretty much what advertising is, exaggerated statements meant to attract attention and move people to take action. It’s no surprise then that, when the term ‘mobilegeddon’ first started...
by Mobile Marketer | Apr 22, 2015 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing
Every marketer working on digital campaigns could learn from Chipotle. And not just that company, but a host of other Interactive Advertising Bureau (IAB) winners who took home 2014 awards for campaigns that rocked the money boat. To help others, IAB just put out its...
by Mobile Marketer | Apr 7, 2015 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
How are things evolving for programmatic mobile advertising? Well, it’s liked — even though too few are taking the plunge, according to a new Interactive Advertising Bureau (IAB) study. “Even though there has been a considerable trend toward...
