by Mobile Marketer | Mar 2, 2015 | Digital Marketing Blog, Mobile Technology, Smartphones
Mobile is grabbing a bigger share of everything these days — including searches. News just out from research firm Merkle I RKG shows that mobile upped its share of paid search clicks 6 percent in North America between Q4 2013 and Q4 2014. That’s a boost...
by Mobile Marketer | Feb 25, 2015 | Digital Marketing Blog, Mobile Technology, Multi-Channel Marketing
North American retailers have plenty of work ahead of them when it comes to integrating new technologies. A research report from Boston Retail Partners indicates that retailers need to improve their game in everything from multichannel to payments to mobile....
by Mobile Marketer | Feb 23, 2015 | Healthcare, Mobile Technology, Smartphones
What continent is positioned to become the next growth market for mobile? Look no further than Africa, according to a recently released report from Opera Mediaworks. Opera Mediaworks’ “Africa: State of Mobile Advertising” report contends that mobile will...
by Mobile Marketer | Jan 29, 2015 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
The alarming findings of a new report indicate that the world’s foremost hotel and airline brands must do more on mobile to attract and retain loyalty from younger travelers. New insight gleaned from the Travel Demographics Report Series published by Strategy...
by Mobile Marketer | Jan 21, 2015 | Digital Marketing Blog, Mobile Technology
Underscoring the need for company IT leaders to work in concert with company CMOs, Gartner is out with a new report that ties a direct link between IT and marketing in future enterprise success, By 2018, the report notes, CIOs who build strong relationships With CMOs...
by Mobile Marketer | Jan 12, 2015 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
For mobile marketers, there have never been more bulls-eyes across Latin America than there are today. According to the latest industry data, the base of mobile phone users in Latin America has soared to approximately 400 million as of the end of 2014. Not...
