Say It Ain’t So! Millennials Admit to Digital Overload, Most Likely to Cut Off Brands

by Mobile Marketer | Jun 22, 2015 | Digital Marketing Blog, Mobile Advertising, Mobile Technology, Smartphones

Know the demographic that’s most connected to their mobile devices? Yep, it’s millennials. But here’s the thing. New research from Aimia indicates they’re the most ruthless when it comes to cutting brands off. Aimia, a provider of data-driven...

With Everyone on Smartphones, Mobile Internet Is the Next Skyrocket Market

by Mobile Marketer | Jun 1, 2015 | Digital Marketing Blog, Mobile Technology, Multi-Channel Marketing

Once everyone owns a smartphone (or wearable), what’s the next big marketplace? According to industry analysts, mobile internet will “be worth more than Apple by 2018.” “Smartphone sales growth is slowing to less than 10 percent annually to...

IDC: Internet of Things Market to Balloon This Year

by Mobile Marketer | May 27, 2015 | Digital Marketing Blog, Mobile Technology

According to a new report from IDC, the global Internet of Things (IoT) market is now projected to grow 19% in 2015, led by digital signage. The annual forecast focuses on growing IoT use in 11 vertical industries, including consumer, retail, healthcare, government,...

Digital Discount: 97.4 Million Coupon Clippers Moving to Mobile

by Mobile Marketer | May 21, 2015 | Digital Marketing Blog, Mobile Marketing, Mobile Technology

Printed coupons may soon become a relic of the past. New stats suggest American adults using digital coupons will grow 7.6 percent in 2015 to 121.3 million. But mobile will experience a boom of 18.4 percent, or about 97.4 million people. The figure takes in coupon...

U.S. Smartphone Penetration Tops 77%

by Mobile Marketer | May 13, 2015 | Digital Marketing Blog, Mobile Technology, Smartphones

comScore is out with new data from its MobiLens and Mobile Metrix services , which report key trends in the U.S. smartphone industry. In this instance, the data is derived from March 2015. According to comScore’s figures, Apple was the top smartphone manufacturer with...

U.S. Smartphone Penetration Hits New All Time High

by Mobile Marketer | Apr 14, 2015 | Digital Marketing Blog, Mobile Technology, Smartphones

New data from comScore is revealing the latest mobile tech and growth trends as of the close of February 2015. According to the information shared, Apple ranked as the top OEM with 41.7 percent of U.S. smartphone subscribers. Samsung took silver with 28.6 percent...