by Mobile Marketer | Mar 30, 2015 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing, Mobile Technology, Smartphones
It’s not the first time it has been noted, but mobile ad spend continues to increase at an exponential pace. “In 2015, mobile ad spending in the US will increase 50.0 percent, reaching $28.72 billion and accounting for 49.0 percent of all digital ad...
by Mobile Marketer | Feb 2, 2015 | Digital Marketing Blog, Mobile Advertising
According to a new report from BIA/Kelsey, the proliferation of smartphones and advanced capabilities (like location awareness and connectivity) “will help propel location-targeted mobile advertising revenues to $6.6 billion in the U.S. this year.” The...
by Mobile Marketer | Nov 24, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing
Moms are busy people. That’s why smartphones have been helpful to mothers who now “keep track of their loved ones’ schedules, photos, memories, health info, and more on their handheld devices.” But they don’t have time to waste....
by Mobile Marketer | Nov 20, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing, Social Media
In case you haven’t noticed, the holiday shopping season is here (a week before Black Friday, no less). In fact, some say it’s been since September. That’s when countless retailers started stocking the candy canes, Santa-saturated wrapping paper, and...
by Mobile Marketer | Nov 12, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing, Mobile Technology, Multi-Channel Marketing, Smartphones
The consumer LBS market is accelerating at a pace that comes as a surprise to even the most optimistic of market analysts. With the adoption of GPS-enabled smartphones, posits research firm TechNavio, the Global Consumer LBS Market is now projected to grow at a CAGR...
by Mobile Marketer | Oct 22, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing
Internet ad revenues climbed to an all-time first half-year high of $23.1 billion, according to the IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB). The report, prepared by PwC U.S., noted that this constitutes a 15...
