Mobile Is the New Mountain: Will Account for More than Half of Digital Ad Spending in 2015

by Mobile Marketer | Sep 24, 2015 | Digital Marketing Blog, Mobile Advertising

It’s another big year for mobile. Just how big? Mobile ad spend is going to surpass desktop for the first time ever. “This will be a benchmark year for ad spending in the US, as mobile surpasses desktop spending for the first time,” reports eMarketer....

Mobile Location-Based Ads: As Much About the Person as the Place

by Mobile Marketer | Aug 10, 2015 | Digital Marketing Blog, Mobile Advertising, Mobile Technology, SEO, SEM, Online Marketing

Mobile location advertisers need to be pretty spot-on when it comes not just to location, but also to the consumer being targeted. It’s a matter of some concern, since 80 percent of marketers worldwide now use location targeting for mobile advertising, according...

How Can Marketers Improve Mobile Advertising ROI?

by Mobile Marketer | Aug 3, 2015 | Digital Marketing Blog, Mobile Advertising

In a recent eMarketer piece, Jeremy Kressman interviewed Jeremy Hull about why the return on investment (ROI) from mobile campaigns still remains low. Hull, who is director of bought media at iProspect, identified several challenges associated with optimizing mobile...

Say It Ain’t So! Millennials Admit to Digital Overload, Most Likely to Cut Off Brands

by Mobile Marketer | Jun 22, 2015 | Digital Marketing Blog, Mobile Advertising, Mobile Technology, Smartphones

Know the demographic that’s most connected to their mobile devices? Yep, it’s millennials. But here’s the thing. New research from Aimia indicates they’re the most ruthless when it comes to cutting brands off. Aimia, a provider of data-driven...

The Mobile Marketing Association Unveils New Mobile Ad Guidelines

by Mobile Marketer | Apr 30, 2015 | Digital Marketing Blog, Mobile Advertising

This week, the Mobile Marketing Association (MMA) announced new guidelines for mobile native ad formats. The formats were developed by the MMA Mobile Native Advertising Committee. A statement from the MMA affirms that this effort resulted in a “practical set of ad...

Programmatic is the Way Forward for Brands

by Mobile Marketer | Apr 1, 2015 | Digital Marketing Blog, Mobile Advertising

Brands say they like it, but too few are doing it. We’re talking about programmatic buying for mobile. And a new report from the Interactive Advertising Bureau (IAB) shows there’s a long way to go. The report suggests that although “more than...