by Mobile Marketer | Dec 11, 2014 | Digital Marketing Blog, Messaging Laws & Compliance, SEO, SEM, Online Marketing
The Better Business Bureau is setting its sights on advertisers who are not in compliance with required privacy disclosures for their digital marketing campaigns. The BBB, however, is drawing particular attention to native ads. The organization’s Online...
by Mobile Marketer | Jul 14, 2014 | Digital Marketing Blog, Messaging Laws & Compliance, Social Media
A formal complaint was recently filed with the FCC by the Electronic Privacy Information Center against Facebook, claiming that when the social media giant conducted a psychological research study back in 2012, they did it without the consent of their users. The...
by Mobile Marketer | May 13, 2014 | Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing, Multi-Channel Marketing, resources
In October 2013, the Federal Communications Commission (FCC) began enforcing a strict new set of rules governing marketing calls and text messages directed at consumers on their mobile phones. New provisions in the Telephone Consumer Protection Act (TCPA) introduced...
by Mobile Marketer | Feb 3, 2014 | Casino Marketing, Digital Marketing Blog, Email Marketing Tips, Messaging Laws & Compliance, resources
With the advent of mobile marketing, the casino industry has been dealt a winning hand. But for the casinos that fail to capitalize, they’ll be left to helplessly watch as their players are successfully courted by casinos that have already embraced mobile marketing....
by Mobile Marketer | Dec 4, 2013 | Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing, SMS
Mobile security company AdaptiveMobile has just issued an industry-first snapshot of SMS traffic across the United States, which shows some unprecedented visualizations of text messaging spam based on the mobile phone’s geographical location. The image also projects...
by Mobile Marketer | Nov 13, 2013 | Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing, Smartphones, SMS
In 2013, great strides have been made on both the domestic and international fronts to curtail the unwanted practice of blasting consumers – in some cases, unlawfully – with SMS spam. But between new regulations and growing mass market awareness of...
