by Mobile Marketer | Aug 26, 2015 | Digital Marketing Blog, Healthcare
What does Grey Healthcare Group managing partner and chief engagement officer Erin Byrne see as the looming future? Wearables, electronic health records — and even implantables — could all see major breakthroughs by going mobile. In a recent interview with...
by Mobile Marketer | Feb 23, 2015 | Healthcare, Mobile Technology, Smartphones
What continent is positioned to become the next growth market for mobile? Look no further than Africa, according to a recently released report from Opera Mediaworks. Opera Mediaworks’ “Africa: State of Mobile Advertising” report contends that mobile will...
by Mobile Marketer | Feb 13, 2015 | Digital Marketing Blog, Healthcare
Poised to be watershed year for healthcare IT, 2015 is already bringing with it lofty projections for how everything from SMS to EHR systems will make contemporary healthcare more efficient and effective. To that end, HealthIT.gov recently published its Shared...
by Mobile Marketer | Jan 8, 2015 | Digital Marketing Blog, Healthcare, Mobile Technology
For some time, healthcare hospitals and providers have believed that instead of re-inventing a wheel, the “buy it” versus “build it” strategy with mobile apps worked best. But interestingly, the need for good mobile apps that satisfy the...
by Mobile Marketer | Dec 8, 2014 | Digital Marketing Blog, Healthcare
With over 70 percent of Americans carrying smartphones with them everywhere they go and more Americans accessing the Internet via mobile than personal computers, companies must have a mobile strategy and technology platform partners to execute the strategy. This shift...
by Mobile Marketer | Sep 3, 2014 | Digital Marketing Blog, Healthcare, Mobile Technology, Smartphones, SMS
The percentage of smartphone owners wanting heath care alerts via SMS or any form of notification on their mobile devices has reached a new all-time high. A recently published global survey by FICO shows that 80 percent of people would like the option to use their...
