NAA: Like It Or Not, You Need Digital Messaging

by Eydie Cubarrubia | Apr 9, 2009 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, RSS Marketing

I wish someone from the Newspaper Association of America had read my blog posts about how and why papers should  use digital messaging for both distribution and branding. Instead, the NAA’s big meeting this week was all about traditional vs. new forms of media....

Email Opt-In, Opt-Out Processes Should Be Honest And Easy

by Eydie Cubarrubia | Mar 31, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips

Recently I started receiving email marketing messages from a high-end department store. I honestly don’t remember signing up to get them, so I was  willing to give the company the benefit of the doubt on that. But my goodwill was very short-lived. I soon found...

Mobile Lets Marketers Reach 75% Of Digital Message Recipients

by Eydie Cubarrubia | Mar 24, 2009 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing

Seventy-four percent of the world’s digital messages were sent via mobile in January 2009, says TNS Global. Said TNS’ Sam Curtis, “As mobile devices slowly take away usage share from fixed services in developed markets, in emerging markets consumers...

Gmail Offers Point Of Return For Repentant Spammers

by Eydie Cubarrubia | Mar 20, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing News, Email Marketing Tips

Finally, those folks at Google are earning their free lunches. Today the tech company announced that its Gmail service now has an Undo Send button that lets people stop an email message. Handy for when you wrote that angry rant just to blow off steam, not to actually...

Cookie Campaign Gone “Wild”

by Eydie Cubarrubia | Mar 16, 2009 | Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing, Video Marketing

Many have heard about Girl Scout Wild Freeborn. Her father tried to aid her lofty goal of selling 12,000 boxes of the organization’s famous cookies, by creating a YouTube ad and an online order form. The scheme was successful–until Girl Scouts of the USA...

Use Email Campaigns To Generate More Email Campaigns–And Conversions

by Eydie Cubarrubia | Mar 12, 2009 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing News, Email Marketing Tips

Some marketers have only recently realized the importance of email. Others think it\’s old hat. But true forward-thinkers are already taking their campaigns to the next level. A business blogger at the Sydney Morning Herald points out a particular email...