by Eydie Cubarrubia | Jun 1, 2009 | Advanced Digital Marketing, Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Multi-Channel Marketing, Video Marketing
Last week, I explained that videos and email marketing messages go together like chocolate and peanut butter. Click-through rates for marketing emails increase two or three times with the inclusion of video! This is in part because increasingly larger numbers of...
by Eydie Cubarrubia | May 28, 2009 | Advanced Digital Marketing, Digital Marketing Best Practices, Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Multi-Channel Marketing, Video Marketing
mobileStorm’s six messaging types for marketers are all conducive to our stance that multi-channel campaigns are best. We’ve also long suggested that marketers be multi-channel within a single message–for example, by including video in an email...
by Mobile Marketer | May 26, 2009 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips
(The following was written by Patrick Knight, Director, Client Deliverability, and myself.) When you send out an email campaign, you need to know how many of your subscribers actually took the time to click on your message and open it. This measurement is called the...
by Eydie Cubarrubia | May 19, 2009 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips
(The following is an excerpt from the article “Email Conversion Rates: A Primer” by Director of Client Deliverability Patrick Knight, appearing in tomorrow’s edition of mobileStorm’s Outside The Inbox.) Conversion data should be analyzed to...
by Eydie Cubarrubia | May 12, 2009 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
Last week, the shooting death of Wesleyan University student Johanna Justin-Jinich shocked the small city of Middletown, Connecticut. Even though, according to what police have said, it sounds like she was the sole target of an alleged stalker, university authorities...
by Eydie Cubarrubia | Apr 14, 2009 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
Last month, Bredin Business Information put out a study about the marketing goals of small to medium-sized businesses (SMBs). What’s particularly striking about the report, though, is how digital messaging can help these companies reach their goals. Here’s...
