by Mobile Marketer | Oct 7, 2015 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips
According to a new report from Frost & Sullivan, feature-rich platforms and the best practice of opt-in emails can make the email marketing of SMBs even more successful. “Email continues to be one of the most widely used marketing channels among small...
by Mobile Marketer | Jul 20, 2015 | Digital Marketing Blog, Email Marketing News, Multi-Channel Marketing, SEO, SEM, Online Marketing
With more email accounts projected to be open and active by the end of this decade than ever before in human history, there’s never been a better or certainly more advantageous time to consider email marketing as a key if not cornerstone attribute of your...
by Mobile Marketer | Oct 29, 2014 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Multi-Channel Marketing
Diss email? Think again. According to a new study conducted by Forrester, maturity in cross-channel marketing is low and, despite the adoption of multiple channels in marketing programs, integration, and coordination do not occur consistently. The global research...
by Mobile Marketer | Jun 16, 2014 | Digital Marketing Blog, Email Deliverability, Email Marketing News
In advertising circles it’s often said that the art of email marketing and the science of email marketing are separate but, in truth, one influences the other and vice versa. The art of email marketing refers to such things as its layout and design. The tactics...
by Mobile Marketer | May 29, 2014 | Digital Marketing Blog, Email Marketing News
Many email marketers find out the hard way that there’s a difference between staying “top of mind” and sending readers more emails than they care to receive, and it’s usually when they see their opt-out rate increasing rapidly. The fact is that over a third of all...
by Mobile Marketer | May 8, 2014 | Digital Marketing Blog, Email Deliverability, Email Marketing News
It’s been dying for close to a decade now. But yet it still lives. Like cockroaches, Twinkies, and Cher, email marketing just can’t be stopped and will probably persist forever. And with good reason. Incredibly, email marketing still has an ROI that...
