How Can Marketers Improve Mobile Advertising ROI?

by Mobile Marketer | Aug 3, 2015 | Digital Marketing Blog, Mobile Advertising

In a recent eMarketer piece, Jeremy Kressman interviewed Jeremy Hull about why the return on investment (ROI) from mobile campaigns still remains low. Hull, who is director of bought media at iProspect, identified several challenges associated with optimizing mobile...

IDC: 337.2 Million Smartphones Shipped worldwide Last Quarter

by Mobile Marketer | Jul 27, 2015 | Digital Marketing Blog, Smartphones

New data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker reveals that vendors shipped a total of 337.2 million smartphones worldwide in the second quarter of 2015 (2Q15). All told, that’s an impressive 11.6% jump from the...

Record Number of Inboxes for Your Email Marketing Campaigns to Target by 2018

by Mobile Marketer | Jul 20, 2015 | Digital Marketing Blog, Email Marketing News, Multi-Channel Marketing, SEO, SEM, Online Marketing

With more email accounts projected to be open and active by the end of this decade than ever before in human history, there’s never been a better or certainly more advantageous time to consider email marketing as a key if not cornerstone attribute of your...

Get It While It’s Hot: Real-Time Personalization Leads to Better Bottom Line ROI

by Mobile Marketer | Jul 13, 2015 | Digital Marketing Blog, SEO, SEM, Online Marketing

Let’s face it. Consumers want real-time personalization because they crave relevance, above all. And marketers need it — because it leads to bottom line profits. The current situation? According to April, 2015 polling by Researchscape for Evergage, found...

BI Intelligence: Native is Soaring as Marketers Better Grasp the Benefits

by Mobile Marketer | Jul 6, 2015 | Digital Marketing Blog, SEO, SEM, Online Marketing

Native advertising has been a hot topic for some time and it isn’t going away anytime soon. In fact, it looks like native’s here to stay — and soar. “By creating advertisements that are in the same format as the content audiences are there to...

Say It Ain’t So! Millennials Admit to Digital Overload, Most Likely to Cut Off Brands

by Mobile Marketer | Jun 22, 2015 | Digital Marketing Blog, Mobile Advertising, Mobile Technology, Smartphones

Know the demographic that’s most connected to their mobile devices? Yep, it’s millennials. But here’s the thing. New research from Aimia indicates they’re the most ruthless when it comes to cutting brands off. Aimia, a provider of data-driven...