Mobile Is the New Mountain: Will Account for More than Half of Digital Ad Spending in 2015

by Mobile Marketer | Sep 24, 2015 | Digital Marketing Blog, Mobile Advertising

It’s another big year for mobile. Just how big? Mobile ad spend is going to surpass desktop for the first time ever. “This will be a benchmark year for ad spending in the US, as mobile surpasses desktop spending for the first time,” reports eMarketer....

MMA Issues Programmatic Navigator, New Report on Native Advertising Effectiveness to Help Mobile Marketers

by Mobile Marketer | Sep 15, 2015 | Digital Marketing Blog, Mobile Marketing

This week, the Mobile Marketing Association (MMA) announced the availability of two new resources to help brands and publishers measure and demonstrate the impact of mobile advertising. “The Programmatic Navigator is an interactive tool that provides greater...

New Research Reveals Businesses Overestimate Their Digital Agility

by Mobile Marketer | Sep 3, 2015 | Digital Marketing Blog, Mobile Technology

The “Oracle Cloud Agility” study was just released and here’s one of its main findings: businesses worldwide overestimate their agility. “While a majority of businesses believe they are agile, Oracle’s research highlights that many organizations cannot...

eMarketer: Health Care Moves to Mobile: Wearables, Implantables, and E-Health Records Seen in Future

by Mobile Marketer | Aug 26, 2015 | Digital Marketing Blog, Healthcare

What does Grey Healthcare Group managing partner and chief engagement officer Erin Byrne see as the looming future? Wearables, electronic health records — and even implantables — could all see major breakthroughs by going mobile. In a recent interview with...

Using Real Time Data and Automation, Email Can Drive Up Sales

by Mobile Marketer | Aug 17, 2015 | Digital Marketing Blog, Email Deliverability, SEO, SEM, Online Marketing

The latest report from The Relevancy Group — “The Value of Multichannel Real-Time Segmentation” — suggests that marketers using real-time multichannel data generate nearly three times more revenue in campaigns than their no-real time data...

Mobile Location-Based Ads: As Much About the Person as the Place

by Mobile Marketer | Aug 10, 2015 | Digital Marketing Blog, Mobile Advertising, Mobile Technology, SEO, SEM, Online Marketing

Mobile location advertisers need to be pretty spot-on when it comes not just to location, but also to the consumer being targeted. It’s a matter of some concern, since 80 percent of marketers worldwide now use location targeting for mobile advertising, according...