by Jared Reitzin | Apr 3, 2007 | Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing, Multi-Channel Marketing
Picture this. You are walking down the street on a hot summer day and all of a sudden your cell phone starts buzzing. There is a message from [697289] aka MYSBUX. You open up the message and it says: “Hey {insert your name here} it’s Becky from Starbucks,...
by Jared Reitzin | Mar 13, 2007 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
A cell phone is the one device you have on you at all times. When you leave home with out it, you turn right back around to retrieve it no matter how far away you are. For some people, it’s truly become an extension of the body. It’s also incredibly...
by Jared Reitzin | Jan 11, 2007 | Digital Marketing Blog, Messaging Laws & Compliance
A lot of people ask me if there is a CAN-SPAM Act for wireless text messaging. In other words, are there any laws that pertain to sending spam to a cell phone? The answer is yes and no. Confused yet? If you have a strict attorney but would like to to take advantage of...
