by Eydie Cubarrubia | May 21, 2009 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Nearly 100 million votes were cast during this week’s American Idol finale, resulting in Kris Allen winning the competition for the show’s eighth season. Last night was also a win for SMS marketing, just as much as it was for Mr. Allen. Why? Television...
by Eydie Cubarrubia | May 19, 2009 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips
(The following is an excerpt from the article “Email Conversion Rates: A Primer” by Director of Client Deliverability Patrick Knight, appearing in tomorrow’s edition of mobileStorm’s Outside The Inbox.) Conversion data should be analyzed to...
by Eydie Cubarrubia | May 12, 2009 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
Last week, the shooting death of Wesleyan University student Johanna Justin-Jinich shocked the small city of Middletown, Connecticut. Even though, according to what police have said, it sounds like she was the sole target of an alleged stalker, university authorities...
by Eydie Cubarrubia | Apr 22, 2009 | Digital Marketing Blog, General
(The following is an excerpt of an article, written by Senior Account & Support Manager Forrest Knighton, that appeared in mobileStorm’s newsletter, Outside The Inbox.) SMS marketing requires different rules of frequency and message content than other types...
by Eydie Cubarrubia | Apr 14, 2009 | Digital Marketing Blog, Email Marketing News, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
Last month, Bredin Business Information put out a study about the marketing goals of small to medium-sized businesses (SMBs). What’s particularly striking about the report, though, is how digital messaging can help these companies reach their goals. Here’s...
