FOR IMMEDIATE RELEASE
FRIDAY, September 8th, 2001
LOS ANGELES, CA – mobileStorm Inc. (www.mobilestorm.com) announced today that it has secured a deal with Southern California’s premier ski resort, Mountain High (www.mthigh.com). Mountain High will use mobileStorm’s xAnywhere platform to distribute weather conditions, snow reports and special events.
xAnywhere™ is a unique web based communications platform that gives companies the ability to distribute content to audiences around the world. xAnywhere allows enterprises to maintain a solid and pervasive connection via, cell phones, landline phones, and pagers as well as handheld and desktop computers. xAnywhere also provides unique Customer Relationship Management (CRM) functions, enabling companies to capture important demographic information about the taste and trends of their audience.
“In the ski industry, communication with our audience is key. We strive to develop relationships with our guests and keep them informed of snowfalls, events, ticket deals, and more,” stated John McColly, Mountain High’s Marketing Director. “mobileStorm provides the perfect platform for this, taking our messaging out of the email box and distributing it in an manner which is timely, convenient and user friendly.”
Soon mobileStorm and Mountain High plan on delivering resort and snow information in the form of phone calls, faxes and instant messages.
“A snow powder alert is time sensitive, especially here in Southern California where the temperatures can change rapidly,” stated mobileStorm’s Co-Founder and CEO, Jared Reitzin. “xAnywhere is going to ensure Mountain High’s guests know as soon as the first flake falls. A few of us here at mobileStorm are pretty hardcore snowboarders. I can assure you that we will be some of the first users of the service. We applaud Mountain High’s aggressiveness in marketing technologies. They are definitely breaking new ground in their industry.”
mobileStorm™ provides companies with the ability to broadcast and distribute information to audiences via a wide variety of different devices including cellular and landline telephones, pagers, desktop and handheld computers. Based in Los Angeles, the Company’s “xAnywhere” platform enables the delivery of content, advertising, and commerce worldwide.
About Mountain High
Mountain High is Southern California’s most popular winter resort. Located just 75 minutes from Los Angeles and Orange Counties, the area welcomes its guests with two distinctly different mountains and a wide variety of lifts and trails. Each base area is complete with ticket windows, rentals, restaurants, lessons, sport shops and more.