mobileStorm Launches xAnywhere Communications Platform

FOR IMMEDIATE RELEASE
MONDAY, September 03, 2001

LOS ANGELES, CA – mobileStorm Inc. announced today that it has launched xAnywhere™, a unique web based communications platform that gives companies the ability to distribute content to audiences around the world. xAnywhere allows enterprises to maintain a solid and pervasive connection via, cell phones, land-line phones, and pagers as well as handheld and desktop computers. xAnywhere provides unique Customer Relationship Management (CRM) functions that provide companies with the ability to capture important demographic information about the tastes and trends of their audiences, so when it comes time to communicate, content distribution can be targeted for a specific demographic.

xAnywhere offers the latest communication technology such as callXML and SMS messaging enabling both the delivery of controlled voice portals and text to speech as well as one-to-one and one-to-many text messaging. xAnywhere also supports popular pull technologies such as WAP, Sync and VoiceXML, providing seamless connectivity to virtually any computing device.

“mobileStorm currently has two solutions for integration. Depending upon the size of the company, the xAnywhere platform can either be hosted by mobileStorm as an ASP or integrated into an existing infrastructure,” noted Richard Maya, the company’s Co-Founder & Chief Technology Officer. “The ASP model is great for smaller companies who do not have a database for distributing and storing information. For companies who already have a web infrastructure, mobileStorm offers full integration services.”

While xAnywhere can be customized for any industry, mobileStorm’s initial focus is entertainment. mobilestorm recently launched promoteAnywhere™ and aritstAnywhere™, services which enhance the ways promoters of concerts, clubs and events as well as labels, managers and individual artists reach their respective audiences.

“We are extremely excited about xAnywhere’s capabilities and the demand for our platform multiple markets. xAnywhere is a tool that is really going to change the way brands communicate with their audiences,” stated Jared Reitzin, Co-Founder and CEO. “Our platform expands the amount of hours you have access to an audience and creates a one-to-one atmosphere.”

mobileStorm has already signed deals with several major entertainment companies including Universal’s top label Interscope/Geffen/A&M. IGA will use the aritstAnywhere platform as a tool to communicate with fans, alerting them as soon as an event occurs. artistAnywhere will also help IGA sell CDs, Concert Tickets and Merchandise for their huge roster of artists which include such Grammy awarding winning artists as Sting, U2, Eminem and Dr. Dre.

mobileStorm™ provides companies the ability to broadcast and distribute information to audiences via a wide variety of different devices including cellular and landline telephones, pagers, desktop and handheld computers. Based in Los Angeles, the Company’s “xAnywhere” platform enables the delivery of content, advertising, and commerce worldwide.

 

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