FOR IMMEDIATE RELEASE
Tuesday, March 12th, 2002
Los Angeles, CA – mobileStorm Inc.™, a leading provider of email and wireless messaging, announced today its plans for the 18th annual Winter Music Conference.
The following events will take place:
1. WETGROOVES EVENT: mobileStorm™ in conjunction with The World Party™ is hosting the 2nd Annual “Wet Grooves” party. Wet Grooves will take place at the Shelbourne Beach Resort on Wednesday the 19th from Noon – 10pm. Hosted by super model Nina Dolci and “Jack Ass” star, Wee Man, Wet Grooves will feature some of the world’s top DJs. Talent includes, Armand Van Helden, Judge Jules, Tall Paul, Mea, DJ Irene, Skribble, Mark Lewis, Donald Glaude & Ivano Bellini. The World Party is utilizing mobileStorm’s communication platform Stun!™ to deliver email and wireless messages to its audience before, during, and after the event. For more info visit www.theworldparty.net.
2. PANEL PARTICIPATION: mobileStorm’s CEO, Jared Reitzin will be speaking on the “Promotion In The Digital Age” panel at the conference. The Panel takes place at the Radisson Deauville Hotel on Tuesday March 18th at 2:00PM in the Napoleon 2 room. Other speakers include, Francis Preve of Keyboard Magazine, Liam Mayclem of TechTV, Andrew Fox of Clubplanet.com and Dave Porter of Live365 to name a few. Mr. Reitzin plans to cover digital promotion by discussing how artists, producers, promoters, and record labels, can utilize advanced marketing mediums such as email and wireless data.
3. DOCUMENTARY INTERVIEW: mobileStorm’s CEO, Jared Reitzin is being interviewed for the “Put the Needle on the Record”. The documentary will explore the rise and evolution of electronic music DJs and explain how the status of the DJ in this scene has risen to epic heights over the past 20 years and why the people who buy/download/listen to the music and attend clubs and shows in this genre are so faithful. The film will be shown next year at the world’s largest film festivals. It will premiere at Sundance 2004 and then be shown at the Berlin Film Festival, Cannes, AFI and others. In October it will be screened at Kodak’s Ã‚â€˜Doctober’ Film festival to gain consideration for Academy Award Nomination. After that it will receive limited theatrical release at select theaters throughout the country. It will air on HBO or Showtime and then will be available in DVD/VHS in the domestic and international home video market.
4. PARTNERSHIP ANNOUNCMENT: During the WMC, mobileStorm Inc. plans to announce a partnership with WS7 Media, a leading provider of ticketing solutions for events, clubs, and promotions. WS7 Media will announce it will resell mobileStorm’s marketing and communcation software Stun!™ to its client base through the popular wantickets.com website. Barak Schurr had this to say about the partnership. “Email and Wireless messaging are the new flyers. It costs less, has a greater response rate, and reports on the effectiveness or ineffectiveness of a campaign can be generated on the fly. You never know what you are going to get when handing out a flyer. Most of them end up in the trash or worst case on the ground. Promoters have an excellent opportunity to take advantage of these technologies and our partnership with mobileStorm will ensure this.
“We are happy about our participation in this years WMC”, said Jonathan Schreiber, mobileStorm’s chairman. “We have been preaching about email and wireless communcation as a major form of marketing for the past 5 years. Wireless is still a ways behind email, however both protocols need to be embraced; the response rates for these new mediums, dwarf those of traditional direct marketing. We just want to get the word out and create awareness. WMC is a great place to network and meet new people, it is going to be a blast.”
If you are interested in reaching mobileStorm during the WMC, please contact Ojas Amin at 818-470-3802 or call 310-666-2231.