Company creates new division to tap into online video marketing and distribution
LOS ANGELES, Calif. – Feb. 11, 2008 – mobileStorm Inc. (www.mobileStorm.com), a leading provider of digital marketing products and services, today announced the creation of a video production unit called mobileStorm Productions. Taking advantage of its location in the heart of Hollywood, the new group will produce both internal and external video shorts on a variety of subjects, from product How-Tos to a weekly digital marketing show.
mobileStorm Productions will be headed by new hire Alex Gans, who will serve as the senior editor for the division and supervise all of the shoots. Gans is a veteran of the corporate video industry and has extensive experience creating dynamic, high-impact shorts that are geared specifically to the burgeoning online video market.
The division will produce many types of online videos, both short- and long-form. Specific areas will include: product guides and walkthroughs, a weekly news program on the latest trends in digital marketing, case studies and client testimonials, and a series of entertaining commercials to promote various features and services that mobileStorm has to offer.
”As a leader in digital marketing, we’re always looking for the means to help companies promote their products and services in exciting new ways, and we believe that online video is the next logical progression for this,” said Jared Reitzin, chief executive officer of mobileStorm. ”For example, a video interview I did a couple of months ago was viewed over 50,000 times. This is more than 10 times the number of page views our most popular blog article has received. We’ve also discovered that online video is increasingly becoming an important factor in maintaining high-search rankings. Such facts made us decide to create mobileStorm Productions and take advantage of this explosive new marketing channel.”
mobileStorm is also launching a community site at www.mobilestorm.com/videos where all of the mobileStorm Productions videos will be stored. There users can watch, rate, and add comments about any of the videos posted. Interested parties will also be able to embed the videos into their own sites in just a couple of simple steps. Future enhancements will include mobileStorm clients’ ability to house their own videos on the site for distribution purposes.
The first series of videos that will be available by mobileStorm Productions will center on the company’s upcoming white paper, ”Digital Marketing Best Practices for Geniuses.” These will be amusing vignettes on extreme examples of what happens when companies don’t follow best practices. At the end of each episode, there will be a URL to reserve a copy of the document before it becomes available to the general public.
For nearly a decade, mobileStorm has pioneered the concept of digital marketing. Having successfully delivered more than 1 billion+ messages on behalf of thousands of premier customers such as American Idol producers FremantleMedia, Qantas Airways, MGM Grand, Palms Casino, Carl’s Jr., Squaw Valley Ski Resort and Horoscope.com, mobileStorm is at the forefront of the digital marketing revolution. The company provides a turnkey, hosted email and digital messaging platform backed by world-class support and expert digital marketing services. mobileStorm has created the most complete digital marketing solution available, enabling you to reach your customers via email, text (mobile) messaging, voice messaging or fax broadcast from a single provider.