This is important. Newsletter page optimization is critical when trying to improve your search rankings. It will allow you to appear towards the top of the list whenever someone actually could use your email newsletter. It’s not a random ad or a pitch that is clearly designed just to sell you something but rather a source for real information. When people are searching for data that you can actually provide to them, they will see your newsletter in the results page. This is the goal of any successful email newsletter, to allow people to find their content quickly and easily.
You can spend a lot of money on advertising but your ROI (Return on Investment) won’t be as high as your search engine hits because that doesn’t cost you anything except time and effort. All visitors who come from search engines are those who were actually looking for what you have to offer. In fact, search engines are the largest source of targeted visitors on the Internet, which in turn, has become a huge source for new leads for businesses in general. Your email newsletter should be a natural extension of your other online marketing efforts and will also be greatly affected by having quality search results.
Make subscribers come to you instead of having to seek them out through probably a lot of wasted efforts. It will help your newsletter be seen by those who might be interested in it and also WHEN they are interested in it. All you need to do is to pick your keywords, optimize your newsletter page with these words in mind, do the “external works” and then concentrate on writing your newsletter articles while the search engines are bringing you highly targeted visitors who will then subscribe to your email newsletter. It is that easy. Well, in theory at least…
Now, you know how important it is to optimize your newsletter for search engines and to market it online. Next time, we’ll start talking about how to actually do it.
Director, Online Marketing
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