Marketing Newsletter: Outlines

OutlinesBefore we get started, I’m assuming you already have created an email newsletter. If not, go off, write something, then come back to this article. For the rest of you, OK here we go.

So, you want to market your email newsletter in order to gain readership as well as significantly increase the number of your subscribers. It is quite easy if you devote a little bit of your time and follow my simple tips and advices.

Let me break it down for you. There are only 2 areas to concentrate your efforts in: internal and external. Internal works are those that are made on your newsletter sign-up page; external works are those that are made outside (link building; directories submission, etc.) I’ll explain each in more detail below.

Internal works center around the optimization of your email newsletter subscription page. We will touch every single aspect of it in our future articles but here are some outlines. It includes:

� Giving the right file name for the newsletter page on your site (that’s your URL, your link)
� Creating an appealing and relevant title for this page and working with other meta tags
� Writing optimized copy for better search term results
� Enriching the text with tags like H1(2,3,4), STRONG, DIV, ALT (for images), etc
� Choosing the right keywords
� Optimizing the keyword density of the page content
� Creating a robots.txt and sitemap.xml files on your site
� Using correct navigation within the page as well as in connection with other pages on your site;
� Clearing code that might affect your search marketing efforts
� Leveraging the email newsletter itself as a marketing vehicle via viral tools.

External works are wider and require more time and effort. , but can be more effective too. Of course, both internal and external works should be done in order to succeed. External works include the following, which will be future subjects we will cover in more detail:

� Link building campaigns for your newsletter page
� Getting in designated directories
� Submitting it to search engines
� Running Pay Per Click (PPC) campaigns for your newsletter
� Using the right anchor texts for your inbound links
� Working with affiliate programs
� Running promos and contests
� Submitting your newsletter articles to PR news sites;
� Using other means to market your email newsletter externally.

We will also cover what should be done and what shouldn’t be done when you market your newsletter both internally and externally.

I hope these outlines will give you a sense of what can be done with your newsletter and how it gets started. As you can see, it’s not a simple process but if you devote enough time and effort into it, you will see tremendous results. Until next time.

Shavkat Karimov
Director, Online Marketing
Every problem comes with a solution


5 Responses

  1. John R. says:


    Why would someone want to spend money on pay-per-clicks to get someone to sign up for their newsletter if they are not selling anything through their newsletter? Also how can you get alot of clicks but keep the click cost low?

  2. Shavkat says:

    PPC is one of the easiest and most effective promotional tools, even though it's also one of the most expensive ones. If used smart aiming only very targeted exact-type keywords (which are usually cheap, even in Google) it will bring lots of subscribers to your newsletter. Why pay for that when you don't sell anything? Because it will totally recoup when you gain power with the impressive number of your readers and eventually start selling. Consider it as a mid-term investment. Opportunities for making money with newsletters are quite big: you might use product or service placements; be an affiliate for the known players in your field; or sell your own stuff. What if you are not planning to sell anything at all? What if your newsletter is just a hobby or a non-for-profit activity? In this case, simply don't use PPC (use the PPC knowledge gained here for your commercial activities) or spend no more than X amount of money (create the budget limit with the amount you consider insignificant) and use other strong methods that won't cost you anything. To answer you second question: the best method to get many low-cost clicks so far is the "long tail" concept. We will talk about it separately but in short it's a simple strategy when you bid for a good number of inexpensive keywords and thus get the same or even better targeted traffic from PPC search engines but with much lower costs. Imagine the graph of keywords/bids and you'd understand why it's called "long tail". Hope this post answers your questions – feel free to post more if something is not clear. Thanks.

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