In October 2013, the Federal Communications Commission (FCC) began enforcing a strict new set of rules governing marketing calls and text messages directed at consumers on their mobile phones.
New provisions in the Telephone Consumer Protection Act (TCPA) introduced these tighter restrictions on mobile marketing and mobile messaging.
Almost overnight, the revamped rules wrought confusion upon marketers uncertain of how these changes and corresponding mandates would impact their mobile marketing efforts.
In response to the new laws of the land, Mobile Marketing Watch, along with sister sites mHealthWatch and mGamingWatch, hosted an emergency webinar last fall for marketers and related professionals across numerous industries who must urgently educate themselves on a variety of emerging issues related to consumer privacy, location based services, and the Telephone Consumer Protection Act (TCPA).
The webinar, which featured expert insight from attorneys Ross Buntrock and Michael Hazzard of Arent Fox, Rip Gerber of Locaid, and Jared Reitzin and Darren Withers of mobileStorm, is now available to view online.
As a follow up to the well-received webinar, mobileStorm has just published a new whitepaper tackling the critically important issue of mobile marketing compliance.
So what exactly should you be doing in order to make sure that your policies and practices are in compliance with these confusing and controversial new rules? A good start would be to download the comprehensive guide to mobile marketing compliance here.