Coupon Month: No Better Time To Try Digital Vouchers

As of today, there’s less than a week left in September–which has been declared “National Coupon Month” by the Promotion Marketing Association’s Coupon Council. Add to that the Wall Street rollercoaster ride, and there’s no better time than now to try using coupons to boost sales in a slowing.

The PMA’s Coupon Council offeres some interesting stats:
* 89 percent of the overall population reports that they use coupons when shopping.
* Coupon useres report an average of 7 percent savings on their grocery bill with coupons.
*Approximately $2.6 billion is saved annually by consumers using manufacturer’s coupons when shopping for packaged products.

The PMA mentions coupons “on the Internet” in the same breath as “in the newspaper” and “in the mailbox”–indicating that digital coupons are just as important as their paper brethren to consumers wanting to save. By this time next year, I’m betting the Coupon Council will start breaking out digital coupon platforms further.

Of course, we here at mobileStorm have done so already. Our Coupon Management lets users create mobile, email, or RSS coupons–allowing them reach customers the way the most want to be reached. Also, it helps users create coupons, redeem them if they have no POS of their own–and then analyze the success of the coupon campaign.

Those are benefits that even the PMA hadn’t thought of. Yet.

Eydie Cubarrubia, Marketing Communications Manager, mobileStorm

“I’d rather you text me”

 

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