Email Marketing ROI Still Leads the Pack

According to the published findings of Econsultancy‘s 8th annual Email Marketing Industry Census – the “largest UK survey of email marketers” – revenue from email has increased by 28% in one year.

Nearly 7 out of 10 companies (68%) ranked email marketing as “good” or “excellent,” making it the best-ranked channel amid some pretty hefty competition, which includes SEO, content marketing, paid search, online direct marketing, social media, affiliate marketing, mobile marketing and online display advertising.

“This marks a 3% increase since last year, while the previously highest ranked digital marketing channel, search engine optimization, dropped 8%, possibly due to the effect of ‘not provided’ keyword data,” says Econsultancy’s Graham Charlton.

For more insight, check out the infographic below.

Email Marketing ROI
 

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