Email marketers big and small all face similar struggles when it comes to email delivery. Spam has meant ISPs are increasing their tightening of requirements and filtering of perceived unwanted messages. On the other hand, it’s common knowledge that email is one of the most effective mediums to get out marketing messages to your audience.
Not to mention unparalleled returns on investment. The Direct Marketing Association forecasts email ROI to be $45.65 for every $1 spent. In addition, a Datran Media survey showed that marketers found ROI to be 55.3 percent higher than other channels.
The email space may seem nebulous to many marketers, but the truth is that it can be simplified. The rules for successful electronic mailing are just one click away, thanks to mobileStorm’s series of digital marketing white papers. Whether you are currently using email or not, getting educated about responsible mailing will open doors and break down the barriers to entry for you and your brand.
To find out the ten most important must-knows regarding successful email delivery, download mobileStorm’s newest whitepaper: ”The 10 Commandments of Email Delivery: Make It Into The Inbox.” For other white papers, go to this page.
Shaneli Ramratan, Director Of Marketing, mobileStorm