North America Losing Ground to Asia-Pacific in Paid Social Media Ad Spending

While North America still accounts for the majority of social media ad spending worldwide at over 43% in 2013, Asia-Pacific has captured just over 28%, and will continue to close the gap faster than other markets over the next 2 years.

In fact, by 2016 it is estimated that North America will come in at just over 40%, with Asia-Pacific at around 31%, eMarketer now projects.

These numbers are essential for all brands and businesses looking to expand their global brand recognition and for local businesses considering the best places to invest their social media ad spending.

While Asia-Pacific comes in at #2, the region will account for approximately $5 billion in mobile ad spending in 2014 alone.

Western Europe holds the #3 spot, and is expected to trail Asia-Pacific by around 7% in social media ad spending through 2016.


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