Mobile App Usage Soaring on the Strength of Social

Mobile App Usage Soaring on the Strength of SocialOn Monday, Flurry put forward a new report indicating that mobile app usage exploded during the last twelve months, led by the strength of mobile social and messaging apps.

According to Flurry Analytics, overall app usage in 2013 posted 115% year-over-year growth. What’s more, every single app category has shown growth over the last twelve months.

All told, Utilities and Productivity apps posted 150% growth in use year-over year, as smartphones and tablets became personal computers and productivity apps, such as Evernote and Quip, gained sophistication and adoption. Even Gaming, which was feared to reach saturation levels in 2013, posted 66% year-over-year growth in use.

“However,” the report summarizes, “the segment that showed the most dramatic growth in 2013 was Messaging (Social and Photo sharing included).”

But the number of social and messaging apps downloaded is even less impressive than how often the apps are used.

On December 31st, 2013 at 11:59 pm, Flurry Analytics tracked a “record 4.7 Billion app sessions in a single day,” for a staggering grand total of 1.126 Trillion sessions for the full calendar year of 2013.


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