Macworld Mobile Planned for 2011

Macworld Mobile Planned for 2011Macworld Mobile is in the making.

Billed as a first-of-its kind event to be held next February 14-17 in Barcelona, Spain during the Mobile World Congress, the mobile-themed event will be squarely centered on all things mobile. But given the Apple slant of the event, the iPhone, iPod, iPad, and the developers who create applications for each aforementioned device will be featured prominently.

At Mobile World Congress 2011, the GSMA is partnering with IDG World Expo – organizers of Macworld – to produce “Macworld Mobile,” which organizers are calling “a mobile developer event for the Apple iPhone and iPad platforms.”

The Macworld Mobile iOS Developer Conference will deliver full-day, in-depth training sessions, technical workshops, targeting tools, and applications specifically designed for mobile application developers and engineers.

According to Mary Dolaher, chief executive officer of IDG World Expo, “At Mobile World Congress, we will help international iOS developers to strengthen their skills, as well as facilitate connections with other developers and the worldwide audience of mobile decision makers who attend.”

Although there are rumblings about Apple participating, it’s unlikely that the company will change its recent policy of not formally appearing at events not exclusively planned by Apple.

At present, GSMA has announced that the CEOs of America Movil, HTC, Vodafone and WPP will be among the industry leaders delivering keynote presentations at Mobile World Congress.

 

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