IAB Insights Report Reveals Insights from Winner’s List

IAB Insights Report Reveals Insights from Winner's ListEvery marketer working on digital campaigns could learn from Chipotle. And not just that company, but a host of other Interactive Advertising Bureau (IAB) winners who took home 2014 awards for campaigns that rocked the money boat.

To help others, IAB just put out its “What Works and Why: IAB MIXX Awards 2015 Insights Report.” The report distills insights provided by a distinguished panel of judges who picked the recent gold star campaigns.

The report, in addition to 14 campaign case studies complete with video interviews, details best practices that have emerged across digital channels. The report also examines emerging trends that are critical going forward.

Some of the campaigns included in the report include the Cancer Council NSW & JWT Sydney and Soap Creative for “I Touch Myself Project”; the Chipotle Mexican Grill & Creative Artists Agency for “The Scarecrow” as well as Chipotle’s “Food for Thought” campaign; Lay’s & Deep Focus for “Lay’s Do Us A Flavor”; and the Coca-Cola Company & Wieden+Kennedy, SMG, and Facebook’s Creative Shop for “America is Beautiful.” And there are many, many more.

“Several of these digital marketing luminaries also contribute their distinct views on the current state of advertising, and supply predictions on what’s next for wearable technology, new paths for cross-screen initiatives, the future of video, and much more,” according to the IAB.

The report is pretty timely. It’s being released just as the formal call for entries for the 2015 IAB MIXX Awards arrives. Circle that date: Thursday, April 23.

Want to view the whole report? Click here.

 

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