Groundbreaker for Google: Mobile Searches Lead Desktop in the U.S.

Groundbreaker for Google Mobile Searches Lead Desktop in the U.S.We knew the day would eventually come.

That day, it turns out, was yesterday.

“Billions of times per day, consumers turn to Google for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments. And at these times, consumers are increasingly picking up their smartphones for answers,” Google said in a blog post, confirming that as of today, more Google searches take place on mobile devices than on computers in 10 countries, including the U.S.

Not surprisingly, Google believes that this “presents a tremendous opportunity for marketers to reach people throughout all the new touchpoints of a consumer’s path to purchase.”

In fact, Google is making a concerted effort to push everyone toward mobile. Its new ad tools include features specifically designed for industries using mobile to promote their wares.

This week, Google rolled out an assortment of new mobile ad resources that clearly indicate Google itself also finds itself dealing with the challenge of becoming a “mobile first” company.

To learn more about how Google is adjusting its business to suit mobile-first search, click here.

 

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