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	<title>Digital Marketing Blog</title>
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	<link>http://www.mobilestorm.com/digital-marketing-blog</link>
	<description>by mobileStorm</description>
	<pubDate>Mon, 29 Jun 2009 13:00:48 +0000</pubDate>
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		<title>New Short Code White Paper: Everything You Didn&#8217;t Even Know To Ask</title>
		<link>http://www.mobilestorm.com/digital-marketing-blog/new-short-code-white-paper-everything-you-didnt-even-know-to-ask/</link>
		<comments>http://www.mobilestorm.com/digital-marketing-blog/new-short-code-white-paper-everything-you-didnt-even-know-to-ask/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 13:00:48 +0000</pubDate>
		<dc:creator>eydie</dc:creator>
		
		<category><![CDATA[Mobile Marketing]]></category>

		<category><![CDATA[Mobile Technology]]></category>

		<guid isPermaLink="false">http://www.mobilestorm.com/digital-marketing-blog/?p=1534</guid>
		<description><![CDATA[Before I started writing about messaging technology, I wasn&#8217;t sure what the phrase &#8220;short code&#8221; meant&#8211;even though I&#8217;d used them all the time as a consumer. So how can someone new to the space, even if (s)he is a seasoned vet of marketing, be expected to?
That&#8217;s why I&#8217;m excited about The Ultimate Guide To Common [...]]]></description>
		<wfw:commentRss>http://www.mobilestorm.com/digital-marketing-blog/new-short-code-white-paper-everything-you-didnt-even-know-to-ask/feed/</wfw:commentRss>
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		<title>Hurricane Preparedness Requires SMS</title>
		<link>http://www.mobilestorm.com/digital-marketing-blog/hurricane-preparedness-requires-sms/</link>
		<comments>http://www.mobilestorm.com/digital-marketing-blog/hurricane-preparedness-requires-sms/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 13:00:08 +0000</pubDate>
		<dc:creator>eydie</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[Mobile Technology]]></category>

		<guid isPermaLink="false">http://www.mobilestorm.com/digital-marketing-blog/?p=1528</guid>
		<description><![CDATA[June is the start of Hurricane Season, and that means public safety officials have already begun preparing for the intense ocean-incubated storms. As the first tropical storm in the Americas for 2009 brewed last week, I got to thinking about how public safety departments can, and should, use SMS marketing technologies whenever a hurricane&#8211;or other [...]]]></description>
		<wfw:commentRss>http://www.mobilestorm.com/digital-marketing-blog/hurricane-preparedness-requires-sms/feed/</wfw:commentRss>
		</item>
		<item>
		<title>American Idol: Why Traditional Marketing&#8217;s ROI Is Increasingly Questionable</title>
		<link>http://www.mobilestorm.com/digital-marketing-blog/american-idol-why-traditional-marketings-roi-is-increasingly-questionable/</link>
		<comments>http://www.mobilestorm.com/digital-marketing-blog/american-idol-why-traditional-marketings-roi-is-increasingly-questionable/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 17:56:23 +0000</pubDate>
		<dc:creator>eydie</dc:creator>
		
		<category><![CDATA[Email Marketing Tips]]></category>

		<category><![CDATA[Mobile Marketing]]></category>

		<category><![CDATA[Multi-Channel Marketing]]></category>

		<guid isPermaLink="false">http://www.mobilestorm.com/digital-marketing-blog/?p=1512</guid>
		<description><![CDATA[It&#8217;s taken a singing competition to underscore the importance of measurable ROI.
Last month I pointed out how mobile marketing really boosted the success of American Idol (whose parent company, FremantleMedia, is a mobileStorm client), much more so than traditional marketing. Specifically, I pointed to the record numbers of voters&#8211;the majority of whom had texted-in&#8211;who participated [...]]]></description>
		<wfw:commentRss>http://www.mobilestorm.com/digital-marketing-blog/american-idol-why-traditional-marketings-roi-is-increasingly-questionable/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Email and Video: The Peanut Butter Cups of Marketing (Part 2)</title>
		<link>http://www.mobilestorm.com/digital-marketing-blog/email-and-video-the-peanut-butter-cups-of-marketing-part-2/</link>
		<comments>http://www.mobilestorm.com/digital-marketing-blog/email-and-video-the-peanut-butter-cups-of-marketing-part-2/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 13:00:27 +0000</pubDate>
		<dc:creator>eydie</dc:creator>
		
		<category><![CDATA[Advanced Digital Marketing]]></category>

		<category><![CDATA[Digital Marketing Best Practices]]></category>

		<category><![CDATA[Email Marketing News]]></category>

		<category><![CDATA[Email Marketing Tips]]></category>

		<category><![CDATA[Multi-Channel Marketing]]></category>

		<category><![CDATA[Video Marketing]]></category>

		<guid isPermaLink="false">http://www.mobilestorm.com/digital-marketing-blog/?p=1496</guid>
		<description><![CDATA[Last week, I explained that videos and email marketing messages go together like chocolate and peanut butter. Click-through rates for marketing emails increase two or three times with the inclusion of video! This is in part because increasingly larger numbers of consumers (we&#8217;re talking trillions!) want to spend time watching online video, and also because it&#8217;s [...]]]></description>
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		</item>
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		<title>Email and Video: The Peanut Butter Cups of Marketing (Part 1)</title>
		<link>http://www.mobilestorm.com/digital-marketing-blog/email-and-video-the-and-peanut-butter-cups-of-marketing-part-1/</link>
		<comments>http://www.mobilestorm.com/digital-marketing-blog/email-and-video-the-and-peanut-butter-cups-of-marketing-part-1/#comments</comments>
		<pubDate>Thu, 28 May 2009 13:00:50 +0000</pubDate>
		<dc:creator>eydie</dc:creator>
		
		<category><![CDATA[Advanced Digital Marketing]]></category>

		<category><![CDATA[Digital Marketing Best Practices]]></category>

		<category><![CDATA[Email Marketing News]]></category>

		<category><![CDATA[Email Marketing Tips]]></category>

		<category><![CDATA[Multi-Channel Marketing]]></category>

		<category><![CDATA[Video Marketing]]></category>

		<guid isPermaLink="false">http://www.mobilestorm.com/digital-marketing-blog/?p=1482</guid>
		<description><![CDATA[mobileStorm&#8217;s six messaging types for marketers are all conducive to our stance that multi-channel campaigns are best. We&#8217;ve also long suggested that marketers be multi-channel within a single message&#8211;for example, by including video in an email marketing message, which engages the recipient and also makes the message viral.
We&#8217;re so forward-thinking that it&#8217;s only been recently [...]]]></description>
		<wfw:commentRss>http://www.mobilestorm.com/digital-marketing-blog/email-and-video-the-and-peanut-butter-cups-of-marketing-part-1/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Email Open Rates: What Marketers Need To Know</title>
		<link>http://www.mobilestorm.com/digital-marketing-blog/email-open-rates-what-marketers-need-to-know/</link>
		<comments>http://www.mobilestorm.com/digital-marketing-blog/email-open-rates-what-marketers-need-to-know/#comments</comments>
		<pubDate>Tue, 26 May 2009 18:00:51 +0000</pubDate>
		<dc:creator>shaneli</dc:creator>
		
		<category><![CDATA[Email Deliverability]]></category>

		<category><![CDATA[Email Marketing Tips]]></category>

		<guid isPermaLink="false">http://www.mobilestorm.com/digital-marketing-blog/?p=1475</guid>
		<description><![CDATA[(The following was written by Patrick Knight, Director, Client Deliverability, and myself.)
When you send out an email campaign, you need to know how many of your subscribers actually took the time to click on your message and open it. This measurement is called the &#8220;open rate.&#8221;
The open rate compares the number of people who opened [...]]]></description>
		<wfw:commentRss>http://www.mobilestorm.com/digital-marketing-blog/email-open-rates-what-marketers-need-to-know/feed/</wfw:commentRss>
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		<item>
		<title>SMS Keeps American Idol Relevant</title>
		<link>http://www.mobilestorm.com/digital-marketing-blog/sms-keeps-american-idol-relevant/</link>
		<comments>http://www.mobilestorm.com/digital-marketing-blog/sms-keeps-american-idol-relevant/#comments</comments>
		<pubDate>Thu, 21 May 2009 19:13:56 +0000</pubDate>
		<dc:creator>eydie</dc:creator>
		
		<category><![CDATA[Mobile Marketing]]></category>

		<category><![CDATA[Mobile Technology]]></category>

		<category><![CDATA[Adam Lambert]]></category>

		<category><![CDATA[American Idol]]></category>

		<category><![CDATA[Fremantle]]></category>

		<category><![CDATA[Kris Allen]]></category>

		<category><![CDATA[text message]]></category>

		<category><![CDATA[vote]]></category>

		<guid isPermaLink="false">http://www.mobilestorm.com/digital-marketing-blog/?p=1464</guid>
		<description><![CDATA[Nearly 100 million votes were cast during this week&#8217;s American Idol finale, resulting in Kris Allen winning the competition for the show&#8217;s eighth season. Last night was also a win for SMS marketing, just as much as it was for Mr. Allen.
Why? Television experts have been saying that Idol ratings have been down this year, [...]]]></description>
		<wfw:commentRss>http://www.mobilestorm.com/digital-marketing-blog/sms-keeps-american-idol-relevant/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Convert More With Email</title>
		<link>http://www.mobilestorm.com/digital-marketing-blog/convert-more-with-email/</link>
		<comments>http://www.mobilestorm.com/digital-marketing-blog/convert-more-with-email/#comments</comments>
		<pubDate>Tue, 19 May 2009 18:06:33 +0000</pubDate>
		<dc:creator>eydie</dc:creator>
		
		<category><![CDATA[Email Deliverability]]></category>

		<category><![CDATA[Email Marketing Tips]]></category>

		<guid isPermaLink="false">http://www.mobilestorm.com/digital-marketing-blog/?p=1460</guid>
		<description><![CDATA[(The following is an excerpt from the article &#8220;Email Conversion Rates: A Primer&#8221; by Director of Client Deliverability Patrick Knight, appearing in tomorrow&#8217;s edition of mobileStorm&#8217;s Outside The Inbox.)
 Conversion data should be analyzed to know the effectiveness of an email campaign. Your conversion analysis can tell you how many of your recipients actually did [...]]]></description>
		<wfw:commentRss>http://www.mobilestorm.com/digital-marketing-blog/convert-more-with-email/feed/</wfw:commentRss>
		</item>
		<item>
		<title>SMS, Email, and the Multi-channel Helped Wesleyan Students Stay Safe</title>
		<link>http://www.mobilestorm.com/digital-marketing-blog/sms-email-and-the-multi-channel-helped-wesleyan-students-stay-safe/</link>
		<comments>http://www.mobilestorm.com/digital-marketing-blog/sms-email-and-the-multi-channel-helped-wesleyan-students-stay-safe/#comments</comments>
		<pubDate>Tue, 12 May 2009 13:00:52 +0000</pubDate>
		<dc:creator>eydie</dc:creator>
		
		<category><![CDATA[Email Marketing Tips]]></category>

		<category><![CDATA[Mobile Marketing]]></category>

		<category><![CDATA[Multi-Channel Marketing]]></category>

		<guid isPermaLink="false">http://www.mobilestorm.com/digital-marketing-blog/?p=1452</guid>
		<description><![CDATA[Last week, the shooting death of Wesleyan University student Johanna Justin-Jinich shocked the small city of Middletown, Connecticut. Even though, according to what police have said, it sounds like she was the sole target of an alleged stalker, university authorities did the right thing: They sent text and email alerts to students, canceling events and [...]]]></description>
		<wfw:commentRss>http://www.mobilestorm.com/digital-marketing-blog/sms-email-and-the-multi-channel-helped-wesleyan-students-stay-safe/feed/</wfw:commentRss>
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		<title>Casinos: You Need mobileStorm&#8217;s Newest SMS Whitepaper!</title>
		<link>http://www.mobilestorm.com/digital-marketing-blog/casinos-you-need-mobilestorms-newest-sms-whitepaper/</link>
		<comments>http://www.mobilestorm.com/digital-marketing-blog/casinos-you-need-mobilestorms-newest-sms-whitepaper/#comments</comments>
		<pubDate>Thu, 07 May 2009 18:27:05 +0000</pubDate>
		<dc:creator>shaneli</dc:creator>
		
		<category><![CDATA[Mobile Marketing]]></category>

		<category><![CDATA[Multi-Channel Marketing]]></category>

		<guid isPermaLink="false">http://www.mobilestorm.com/digital-marketing-blog/?p=1449</guid>
		<description><![CDATA[Bankruptcy, falling revenues, decreasing patron counts: These offer just a glimpse of the tough realities casinos are facing.
The casino marketer today must deal with a unique problem set. To triumph in these times, it becomes necessary to open up new channels. Many marketers who are after high ROI and quick ramp-up times are turning to [...]]]></description>
		<wfw:commentRss>http://www.mobilestorm.com/digital-marketing-blog/casinos-you-need-mobilestorms-newest-sms-whitepaper/feed/</wfw:commentRss>
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