In the mobile age, consumers are constantly bouncing between multiple screens multiple times daily.
For marketers, this creates a virtually endless array of challenges and opportunities.
When it comes to delivering targeted ads in video campaigns (one of the hottest trends in all of marketing today), you first have to identify where your core audience is at any given time.
“Over the past few years, consumers have drastically altered their video viewing habits, taking advantage of the many platforms available to watch video, whenever and wherever they want,” says comScore in a new report.
Consequently, as comScore notes, marketers require a comprehensive “view of the way people are actually watching video – on their own time, across their preferred device.”
To help guide marketers in their efforts, the measurement experts at comScore published the insightful infographic shared below.