A growing variety of businesses across industries are moving to mobile to help their businesses. Why? That’s where the people, and the customers, are now. Now a new International Data Corporation (IDC) study —Empowering the Workforce for Business Transformation: Worldwide and U.S. Forecast for Mobility, 2014-2019 — analyzes the current status of mobile strategy in the context… Read More

New data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker reveals that vendors shipped a total of 337.2 million smartphones worldwide in the second quarter of 2015 (2Q15). All told, that’s an impressive 11.6% jump from the 302.1 million units in 2Q14. IDC notes that the 2Q15 shipment volume represents the second highest quarterly… Read More

Know the demographic that’s most connected to their mobile devices? Yep, it’s millennials. But here’s the thing. New research from Aimia indicates they’re the most ruthless when it comes to cutting brands off. Aimia, a provider of data-driven marketing and loyalty analytics, released new insights revealing millennials are the generation most likely (44 percent more likely) to… Read More

comScore is out with new data from its MobiLens and Mobile Metrix services , which report key trends in the U.S. smartphone industry. In this instance, the data is derived from March 2015. According to comScore’s figures, Apple was the top smartphone manufacturer with 42.6 percent OEM market share in March. Android was once again the #1… Read More

Let’s be honest, the marketing world is rife with hyperbole. In fact, that’s pretty much what advertising is, exaggerated statements meant to attract attention and move people to take action. It’s no surprise then that, when the term ‘mobilegeddon’ first started appearing a few weeks back, it caught our eyes but didn’t exactly send us running for… Read More

New data from comScore is revealing the latest mobile tech and growth trends as of the close of February 2015. According to the information shared, Apple ranked as the top OEM with 41.7 percent of U.S. smartphone subscribers. Samsung took silver with 28.6 percent market share, followed by LG with 8.3 percent (up 0.7 percentage points from… Read More

On April 21st, Google will update to its algorithm in a move that, according to some, could seriously impact the search engine rankings of countless websites… but especially those that aren’t prepared for the switch. Fortunately, Google has developed a mobile-friendly test tool for site owners to use in the assessment of their sites’ overall responsiveness. To… Read More

It’s not the first time it has been noted, but mobile ad spend continues to increase at an exponential pace. “In 2015, mobile ad spending in the US will increase 50.0 percent, reaching $28.72 billion and accounting for 49.0 percent of all digital ad spending,” according to eMarketer. “By 2019, mobile ad spending will rise to $65.87… Read More

 
 

Choose your Industry

Select your industry to view the many features and services we provide for organizations like yours: