According to a recent eMarketer report, “nearly a third of senior advertisers in North America are familiar with people-based targeting and know the concept well. A further 39 percent said they have a general idea of what it is.” The February, 2016 research — conducted by Econsultancy and Signal — queried respondents on their understanding of people-based… Read More

RetailMeNot, Inc. has just released a new study titled “The Rise of Mobile Marketing Spend in Retail.” And according to the information gleaned from the report, retailers are poised to pour large amounts of cash into the mobile marketing arena this year. All told, more than 200 retail marketing executives with the authority to make spending decisions… Read More

Who owns a smartphone? Just about everybody, since 197.4 million people in the U.S. owned one (79.3 percent mobile market penetration) as measured during the three months ending December, 2015. “Apple ranked as the top OEM with 42.9 percent of U.S. smartphone subscribers,” reveals a just released comScore report. “Samsung ranked second with 28.4 percent market share… Read More

Customer relationship management (CRM) can benefit from the insights provided by digital advertising, but about 63 percent of CMOs globally aren’t accessing it. According to September, 2015 research from The CMO Club and SocialCode, two thirds of CMOs worldwide are not using digital advertising to capture consumer insights within their CRM database. “Some 23 percent of respondents… Read More

“As we went to design our new headquarters, we thought about the things that make coming into the office suck, and did the opposite.”   I’m on my fifth company, four of which are still active. I’ve seen a lot of square footage in my history of entrepreneurship. I’ve tried every layout imaginable from sharing space with… Read More

40 percent of business-to-consumer (B2C) marketers know they need marketing technology, according to new research, but they’re not always sure about what they need. A recent poll asked B2C and business-to-business (B2B) marketers, including nonprofits, about their priorities and challenges in 2015. “Finding the right technologies for their needs was the No. 2 leading challenge among B2C… Read More

A growing variety of businesses across industries are moving to mobile to help their businesses. Why? That’s where the people, and the customers, are now. Now a new International Data Corporation (IDC) study —Empowering the Workforce for Business Transformation: Worldwide and U.S. Forecast for Mobility, 2014-2019 — analyzes the current status of mobile strategy in the context… Read More

According to a new report from Frost & Sullivan, feature-rich platforms and the best practice of opt-in emails can make the email marketing of SMBs even more successful. “Email continues to be one of the most widely used marketing channels among small midsized businesses (SMBs),” the report summary reads. “It allows SMBs to cost-effectively and immediately deliver… Read More

 
 

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