In October 2013, the Federal Communications Commission (FCC) began enforcing a strict new set of rules governing marketing calls and text messages directed at consumers on their mobile phones. New provisions in the Telephone Consumer Protection Act (TCPA) introduced these tighter restrictions on mobile marketing and mobile messaging. Almost overnight, the revamped rules wrought confusion upon marketers… Read More

It’s a question on the minds of many social media marketers and an issue countless more wrestle with as they plan their strategies and plans of attack. When is the best time to post on social media? Well, as luck would have it, some enterprising minds in the business dedicated their time and resources to finding an… Read More

It’s been said that image is everything. Nowhere is this more apparent than in the world of digital advertising and content marketing. In fact, you could have the most interesting and informative blog in your field, but without an equally captivating or attractive corresponding visual, many readers will fail to ultimately discover the brilliant prose you’re cranking… Read More

A common challenge for all marketers is recruiting and then retaining high quality digital talent, especially with the talent pool being relatively shallow according to a recent study entitled The State of Digital Marketing Talent, which sheds copious light on the situation. One of its key findings is that there is a big gap between what employers… Read More

Brands of all shapes and sizes continue to publish a vast array of content. From blogs and infographics, to eBooks and whitepapers, there has never been so much content produced by so many companies and organizations at any one time. It is projected that more than 90% of all B2B marketers are now actively using content marketing… Read More

With the advent of mobile marketing, the casino industry has been dealt a winning hand. But for the casinos that fail to capitalize, they’ll be left to helplessly watch as their players are successfully courted by casinos that have already embraced mobile marketing. Today, investing in mobile marketing is hardly a gamble for casinos. When it comes… Read More

One of the most basic rules of marketing is that in order to target, reach and pull in your customers, you need to first know exactly who those customers are. The problem is that most marketing executives don’t know nearly as much about small to medium-sized businesses (SMBs) as they should, which makes creating marketing campaigns for… Read More

For businesses large and small, the growing trend is to use content marketing to create “buzz” around a new product or service, specifically through digital resources like social media. It’s a proven fact that original content is highly effective for marketing. Running a content marketing campaign, however, isn’t something that can just be whipped together out of… Read More

 
 

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