40 percent of business-to-consumer (B2C) marketers know they need marketing technology, according to new research, but they’re not always sure about what they need. A recent poll asked B2C and business-to-business (B2B) marketers, including nonprofits, about their priorities and challenges in 2015. “Finding the right technologies for their needs was the No. 2 leading challenge among B2C… Read More

Strategy Analytics is out with a new report suggesting that consumer and advertising expenditure on smartphone mobile media will grow twelve percent in 2015. The report — “Global Mobile Media Forecast: 2001-2021″ — also predicts that mobile could constitute a $425 billion market by 2021. “Strong growth in smartphone penetration, combined with ubiquitous data connectivity via mobile… Read More

The “Oracle Cloud Agility” study was just released and here’s one of its main findings: businesses worldwide overestimate their agility. “While a majority of businesses believe they are agile, Oracle’s research highlights that many organizations cannot flexibly manage workloads or rapidly develop, test, and launch new applications, leaving them poorly prepared to deal with competitive threats,” says… Read More

Mobile location advertisers need to be pretty spot-on when it comes not just to location, but also to the consumer being targeted. It’s a matter of some concern, since 80 percent of marketers worldwide now use location targeting for mobile advertising, according to May 2015 polling by xAd. “When xAd asked agency and brand marketers who used… Read More

Know the demographic that’s most connected to their mobile devices? Yep, it’s millennials. But here’s the thing. New research from Aimia indicates they’re the most ruthless when it comes to cutting brands off. Aimia, a provider of data-driven marketing and loyalty analytics, released new insights revealing millennials are the generation most likely (44 percent more likely) to… Read More

Once everyone owns a smartphone (or wearable), what’s the next big marketplace? According to industry analysts, mobile internet will “be worth more than Apple by 2018.” “Smartphone sales growth is slowing to less than 10 percent annually to 2018, and mobile networks saw just 5 percent growth in the last decade,” notes TechCrunch. “Mobile Internet is the… Read More

According to a new report from IDC, the global Internet of Things (IoT) market is now projected to grow 19% in 2015, led by digital signage. The annual forecast focuses on growing IoT use in 11 vertical industries, including consumer, retail, healthcare, government, manufacturing, transportation, and other industries, while also sizing IoT opportunities for 25 vertical-specific use… Read More

Printed coupons may soon become a relic of the past. New stats suggest American adults using digital coupons will grow 7.6 percent in 2015 to 121.3 million. But mobile will experience a boom of 18.4 percent, or about 97.4 million people. The figure takes in coupon consumers redeeming on either a smartphone or via tablet. While 66.4… Read More


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