When I was a young marketer — for everything from a crisis hotline in Chicago to a structural engineering firm — I had a photo pinned up on my bulletin board for years. The photo showed two hitchhikers with signs. The first hitchhiker, labeled “Advertising,” held a sign that read “To Memphis.” The other hitchhiker, labeled “Marketing,”… Read More

40 percent of business-to-consumer (B2C) marketers know they need marketing technology, according to new research, but they’re not always sure about what they need. A recent poll asked B2C and business-to-business (B2B) marketers, including nonprofits, about their priorities and challenges in 2015. “Finding the right technologies for their needs was the No. 2 leading challenge among B2C… Read More

Strategy Analytics is out with a new report suggesting that consumer and advertising expenditure on smartphone mobile media will grow twelve percent in 2015. The report — “Global Mobile Media Forecast: 2001-2021″ — also predicts that mobile could constitute a $425 billion market by 2021. “Strong growth in smartphone penetration, combined with ubiquitous data connectivity via mobile… Read More

This week, the Mobile Marketing Association (MMA) announced the availability of two new resources to help brands and publishers measure and demonstrate the impact of mobile advertising. “The Programmatic Navigator is an interactive tool that provides greater transparency on targeting techniques as they relate to specific mobile KPIs,” said the MMA in its announcement . “The “Mobile… Read More

Printed coupons may soon become a relic of the past. New stats suggest American adults using digital coupons will grow 7.6 percent in 2015 to 121.3 million. But mobile will experience a boom of 18.4 percent, or about 97.4 million people. The figure takes in coupon consumers redeeming on either a smartphone or via tablet. While 66.4… Read More

The rise in data collection and analytics is leading more and more marketers to target specific consumers, not just the devices they use. Now that the market is shifting to mobile, the industry is working hard to advance the science and tech of cutting edge targeting and personalization of advertising campaigns. So far, advertisers like what they… Read More

Let’s be honest, the marketing world is rife with hyperbole. In fact, that’s pretty much what advertising is, exaggerated statements meant to attract attention and move people to take action. It’s no surprise then that, when the term ‘mobilegeddon’ first started appearing a few weeks back, it caught our eyes but didn’t exactly send us running for… Read More

How are things evolving for programmatic mobile advertising? Well, it’s liked — even though too few are taking the plunge, according to a new Interactive Advertising Bureau (IAB) study. “Even though there has been a considerable trend toward programmatic online ad purchasing that has continued for several consecutive years, only a limited number of mobile marketing firms… Read More


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