It’s another big year for mobile. Just how big? Mobile ad spend is going to surpass desktop for the first time ever. “This will be a benchmark year for ad spending in the US, as mobile surpasses desktop spending for the first time,” reports eMarketer. “Mobile will account for 51.9 percent of total digital spending in 2015…. Read More

Mobile location advertisers need to be pretty spot-on when it comes not just to location, but also to the consumer being targeted. It’s a matter of some concern, since 80 percent of marketers worldwide now use location targeting for mobile advertising, according to May 2015 polling by xAd. “When xAd asked agency and brand marketers who used… Read More

In a recent eMarketer piece, Jeremy Kressman interviewed Jeremy Hull about why the return on investment (ROI) from mobile campaigns still remains low. Hull, who is director of bought media at iProspect, identified several challenges associated with optimizing mobile campaigns as well as in measuring performance. For one thing, notes Hull, mobile ad ROI hasn’t caught up… Read More

Know the demographic that’s most connected to their mobile devices? Yep, it’s millennials. But here’s the thing. New research from Aimia indicates they’re the most ruthless when it comes to cutting brands off. Aimia, a provider of data-driven marketing and loyalty analytics, released new insights revealing millennials are the generation most likely (44 percent more likely) to… Read More

This week, the Mobile Marketing Association (MMA) announced new guidelines for mobile native ad formats. The formats were developed by the MMA Mobile Native Advertising Committee. A statement from the MMA affirms that this effort resulted in a “practical set of ad formats, which address both form and function,” and is “intended to eliminate confusion in the… Read More

Brands say they like it, but too few are doing it. We’re talking about programmatic buying for mobile. And a new report from the Interactive Advertising Bureau (IAB) shows there’s a long way to go. The report suggests that although “more than three-quarters (76 percent) of brand marketers consider programmatic buying in mobile advertising to be an… Read More

It’s not the first time it has been noted, but mobile ad spend continues to increase at an exponential pace. “In 2015, mobile ad spending in the US will increase 50.0 percent, reaching $28.72 billion and accounting for 49.0 percent of all digital ad spending,” according to eMarketer. “By 2019, mobile ad spending will rise to $65.87… Read More

According to a new report from BIA/Kelsey, the proliferation of smartphones and advanced capabilities (like location awareness and connectivity) “will help propel location-targeted mobile advertising revenues to $6.6 billion in the U.S. this year.” The research firm’s U.S. Local Media Forecast 2015 indicates that the local targeting objectives of national brands, franchises and multi-location businesses have led… Read More

 
 

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