Top Auto Dealer Drives Email Marketing With mobileStorm

Top Auto Dealer Drives Email Marketing With mobileStormGalpin Motors, the number one Ford dealer in the world and an integral part of the Greater Los Angeles community, has long distinguished itself through innovative promotions.  In continuing that tradition, Galpin wanted to find new and innovative ways to maintain its leadership as a creative marketer and leverage the loyal community its built around itself.

Galpin Motors chose mobileStorm for email marketing campaigns that deliver time-sensitive and valuable information to customers and prospects, including its monthly email newsletter — the “Galpin Insider” — and targeted email campaigns that precisely match prospects and customers with information about products and services that meet their individual wants and needs.

Leveraging the power of mobileStorm for effective email campaigns, Galpin has already begun leveraging the community built around its brand to foster customer retention and further its reputation as a leading brand in the community.  “We have a good response rate to our email blasts, with high open rates,” said Jeff Skobin, Marketing Manager for Galpin Motors.  “We get a lot of positive feedback from current customers and prospects about our newsletter,” added Skobin.  “We wouldn’t get rid of direct mail entirely, but we see email replacing direct mail more and more.”

Click here to read our detailed Case Study on how Galpin Motors builds customer loyalty and reaches targeted prospects with mobileStorm.

 

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