styles4less_mobilestorm_case_study

mobileStorm Case Study

Retailer Drives 1K+ New Daily SMS Subscribers

With an existing email database, Styles for Less wanted a new channel to communicate to its audience with. They were aware mobile was the most personal, immediate and relevant means to reach its loyal fan base. To start, however, Styles for Less also knew they needed a solid strategy to build, grow and engage their mobile users to ensure long-term success and ROI. Styles for Less understood the value in capturing SMS opt-ins and tasked mobileStorm with defining a strategy to gain opt-ins quickly and efficiently.

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