styles4less_mobilestorm_case_study

mobileStorm Case Study

Retailer Drives 1K+ New Daily SMS Subscribers

With an existing email database, Styles for Less wanted a new, additional channel to communicate to its audience with and knew that mobile was the most personal, immediate and relevant means to reach its loyal fan base. To start, however, it also knew it needed a solid strategy to build, grow and engage its new database to ensure long-term success and ROI. Styles for Less understood the value in capturing SMS opt-ins and tasked mobileStorm with defining a strategy to gain opt-ins quickly and efficiently.

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