mobileStorm Case Study
Planet Hollywood Adds to Players Club and Boosts Revenue with SMS; Campaign Generates 13.5% New-Player Conversions
Like most casinos, Planet Hollywood was looking for innovative opportunities to bring new customers in, keep them gambling and encourage sign-ups to its “A-List Players Club” rewards program. In doing so, the casino wanted a solution that could be rapidly deployed, easily trackable and provide measurable ROI along the way. With SMS offering all these capabilities and more, it was a logical choice to boost player incentive, encourage sign-ups and keep players on the gaming floor. mobileStorm’s premiere SMS marketing platform was chosen to achieve these objectives, based on years of experience in providing a wide-range of successful SMS campaigns. Planet Hollywood worked with mobileStorm to develop a test campaign to prove the effectiveness of the medium and mobileStorm’s dedication to success in meeting any and all campaign objectives.
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