mobileStorm Case Study
Success with Mobile Coupons
Planet Funk, a chain of fashion-forward clothing stores for men and women, epitomizes the west coast hipster. The company has 21 branches in California, Texas and Colorado, as well as an online retail website. Visitors to the shops and website will likely find high-end denim jeans from True Religion and Frankie B; trendy young menswear from lines such as Marc Ecko; tattoo-inspired fashions from Brad Butter and Ed Hardy and cute-yet-edgy handbags from Betseyville, an offshoot of Betsey Johnson’s quirky line of women’s wear. Planet Funk’s core customer is young, trendy and never without his or her cell phone.
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