mobileStorm Case Study
East Coast Casino Gets Serious about Mobile Marketing
A mobileStorm East Coast casino client was in need of a mobile program to not only help drive casino revenue, but also encourage guests to experience food and beverage, entertainment and other property outlets to help drive customer loyalty. The question that needed to be answered: What type of offer produces the best direct ROI in terms of casino win? Also, how could the client deliver mobile offers without fear of multiple redemptions or forwarding of the message by recipients?
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