mobileStorm Case Study
Cesar Millan Improves Email Deliverability with mobileStorm
Cesar Millan is the world-famous Dog Whisperer, an animal behavior expert who stars in National Geographic’s show of the same name. Cesar Millan, Inc. (CMI) teaches pet owners how to create healthier relationships with their dogs by showcasing Mr. Millan’s unique talents to educate, entertain and offer personal empowerment through leadership skills. The company extends Mr. Millan’s reach to an international audience through DVDs, books, merchandise and speaking tours, as well as alliances with key retail outlets, a television series and specials. Digital marketing–and specifically email messaging–is an integral part of the company’s strategy for developing its relationships with customers and viewers.
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