mobileStorm Case Study
Generate Revenue With Mobile Coupons
Broad River Furniture of Charlotte, North Carolina and upstate South Carolina cater to mostly middle-class, mainstream consumers, but boast high-end and budget furniture lines as well.
In a tough economy, executives at Broad River knew they had to find new ways to effectively reach consumers, both to encourage them to spend money and to make sure the money was spent at their shops—and not at a competitor’s. Newspaper advertising, traditionally one of this retailer’s main marketing channels, no longer offered the results it once did. The chain wanted to find more effective, efficient and direct means of marketing to interested buyers. The company decided that digital marketing—including mobile marketing—was the answer.
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